Experiasol

Experiasol

SOCIAL MEDIA MARKETING

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

The best social media marketing platforms for business

The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Different social media marketing sites require different approaches, so here’s a brief overview on each one—its user base, main vibes, pros, cons, and content types.

Facebook

Facebook is the largest social media platform globally as well as one of the biggest local business directories. People of a diverse range of age groups use it to communicate with friends and family, participate in groups and forums, find and visit businesses near them, and follow brands. Facebook is a great social media marketing platform to:
  • Build relationships with current customers
  • Announce hours changes, events, and milestones
  • Hold discussions and live streams
  • Market to baby boomers

 

YouTube

You may not think of YouTube as a social media marketing channel, but it fits the bill: you can post videos to your channel; share, comment on, and like other videos, and follow other accounts you like. Plus, you have a curated feed in your homepage with recommended videos. The key to social media marketing on YouTube is not to try to “go viral,” but to add value. It’s best for:

  • Tutorials, how-tos, and explainer videos
  • Shoppable YouTube live streams
  • Advertising (video ads and display ads on the platform)
  • SEO (video is dominating the “how to” SERP!)

 

Instagram

Though it came onto the scene years after LinkedIn and Twitter, Instagram quickly surpassed those platforms and reached one billion monthly active users in 2018. It’s popular for its diverse content formats, including Feed posts, Stories, Lives, Reels, and IGTV. People use Instagram to follow influencers and brands they buy from and who support their personal values. Create your Instagram bio and then use it for:

  • Social shopping
  • Influencer marketing
  • User-generated content
  • Company culture

The cost of Instagram ads is generally higher than on Facebook, but the good news is that organic reach is also higher.