The definition of application integration technology can vary by company, depending on the use case, data pattern, and the application integration tools you have on hand, all of which play a big role in how these applications get integrated. Some businesses might custom-build point-to-point integration. Others might take an open-source approach and leverage best practices from developer communities. Still others with the internal resources will leverage an application’s APIs or Web Services.

Challenges to Application Integration

With the proliferation of innovative business software applications, including marketing, HR, messaging and collaboration, accounting and finance, and project management tools, it’s safe to say that businesses tend to use a lot of apps. These applications are often critical for employees to help the business execute on its goals and provide premium service to its customers, and thus, so is application integration.

The more cloud and on-premise applications are added, the more complex the central business integration data flow can become, and all these pieced-together applications run the risk of creating havoc because they are not successfully integrated within the IT environment. But because there are so many different solutions to integrate, including cloud applications and services, companies often are stuck trying to find a reliable solution that supports agile deployment and integration of best-of-breed enterprise application technology.

Companies without the right integration platform will be drowning in an application environment that is custom-coded, unscalable, and difficult to manage. But they also will learn they aren’t gaining the most business value from these application investments.